Don’t Ignore “App-tribution”
People prefer apps over web when using popular Social and Local services (Maps/Places, Facebook, Twitter, YouTube, Foursquare). The problem is, apps aren’t “referrers” (read more here).
As these apps increase in popularity, more of your clicks get classified as “direct” traffic. Challenge yourself in 2012 to be accurate with mobile attribution.
One method gaining traction among retailers: seed Local and Social profiles with branded redirect links that populate web analytics. By giving ROI credit to the right channel, you can optimize your marketing spend!
